... 広告の世界でも「和」は保たれる。アメリカなどではライバル企業の製品と比べて、自社製品の優位性を宣伝する比較広告が盛んだ。しかし、このような手法は日本ではなじまない。

Japanese Place Importance on "Harmony" (4)

... Harmony is also maintained in the commercial world. In the USA, comparative advertisements that often highlights the superiority of a company’s products over that of rival companies are popular. But this method is not practiced much in Japan.

広告【こうこく】 (n) advertisement; (P).

世界【せかい】 (n) the world; society; the universe; (P).

保たれる【たもたれる】 ; (v5t) to keep; to preserve; to hold; to retain; to maintain; to support; to sustain; to last; to endure; to keep well (food); to wear well; to be durable; (P).

企業【きぎょう】 (n) enterprise; undertaking; (P).

製品【せいひん】 (n) manufactured goods; finished goods; (P).

比べて【くらべて】 ; (v1) (1) to compare; (2) to calibrate; (P).

自社製品【じしゃせいひん】 (n) in-house manufactured goods.

優位性【ゆういせい】 (n) predominance.

宣伝【せんでん】 (n,vs) propaganda; publicity; (P).

較【かく/こう】; contrast; compare;

盛ん【さかん】 (adj-na,n) popularity; prosperous; (P).

手法【しゅほう】 (n) technique; (P).